“Exploring how British farmers can develop a brand to market their produce to foodservice”
The aim of this study was to raise awareness among farmers of the potential for foodservice to become an alternative or additional trading channel to their current routes to market and therefore a viable and profitable revenue stream.
To achieve this Diana Spellman, managing director of Partners In Purchasing Limited, explored trading relationships within the UK and overseas, using the stimulation and resource provided, to find out how British farmers might build a brand suitable for marketing to foodservice.
Guidance is provided on the most effective ways in which farmers can access foodservice customers. The report supports government objectives in encouraging farmers to stimulate entrepreneurial diversification projects.
Download the report:
Diana Spellman – Nuffield Report 2006