Why do we obsess about sustainability? What does it really mean? Is it a trend or a fad? Will it go away? When will it go away? Do I really have to do something about this?
Start thinking about sustatinability and it can all get very confusing, very quickly. In fact, if you then start believing everything you read then you might even begin to think you’re wasting your time – some of the harbingers of doom suggest we’ve missed the chance to save the planet before we have really started. Continue reading